RPP #214: Interview Transcript

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Rod Murray (00:00:00) - So, Jonas, really happy to have you here today talking to me and my audience. Why don't you tell our audience where you're located?

Jonas Gyalokay (00:00:08) - Yes. Thanks a lot. Right. I'm looking at located in Denmark. Copenhagen more specifically. It's a rainy day here in May. So all this as usual in that regards. So happy to be on.

Rod Murray (00:00:22) - Good. So before we get into the details of what your air team does your main product, I'm always curious about entrepreneurship and how you start it. I think you're the co-founder of the business and I'm very interested in in what that process was like. What's your background and how you got to start this company?

Jonas Gyalokay (00:00:48) - Yep. Stop me if I go too long about that once. Get started. That's typically, you know, rolling out. Um, but yeah, so. You know, our story starts before airtime in many ways because we, you know, we had to find each other. You know, the founding team of airtime that is, um, from very early on, we all had an itch to start a company and think the primary driver behind that was to be in control of the problem that we wanted to solve and how we wanted to solve that problem and like take full responsibility of, of, of making a good solution for a problem that we cared about.

Jonas Gyalokay (00:01:32) - Um, so I think that's, that's kind of the underlying drive for why we wanted to do something ourselves instead of joining another company. Um, so in the early days, uh, 19, 20 years old, we, the four founders had kind of something else going on. It's like trying to get off the ground with some something. Um, and then long story short, we, we ended up teaming up for another company, uh, again before our team and we were kind of pulling each other in is like, hey, you know, let's prioritize to do something with these people. And then the idea is, is, you know, come second. So we all kind of gave up, gave up on our initial first idea for a startup in order to join forces. And then people kind of tracked all the people in. It's like, you know, he's good, you know, we should get get him on board and try to do something. The company. Yeah.

Rod Murray (00:02:28) - What was your background? Are you an engineer or in education?

Jonas Gyalokay (00:02:34) - No. So I'm I'm more on the business side. So I've studied at Copenhagen Business School, economics and leadership. So I'm I'm somewhat technical, but fortunately have some much more technical people in the founding team. CTO and co-founder is computer scientist from the Technical University of Denmark, but has worked with a mix of hardware and software. So knows both sides. And then we had a specific product developer more on the hardware side and the um, you know, user experience on the, on the, you can say the more physical aspect, installation, all that. And then we have a, a user experience more on the software and the journey and the conceptualization and the branding side of things. Um, so, and we all studied at the, you know, different universities. So it was through the startup scene that we, yeah. That we got to know each other and you know. Yeah. Ended up joining forces as mentioned. But the company before your team that was a consultancy company we worked with a lot of the open source tools and open data and open innovation.

Jonas Gyalokay (00:03:43) - And what we tried to do back then was to reduce total cost of ownership for specialists in public companies, municipalities, Danish Broadcasting Corporation, things like that. By leveraging some of the open designs for, for example, building server infrastructure and some software to digitalize the, you know, old radio programs, things like that. So we had some cool technology, some good customers. But um, but especially me and Attila, who is my co-founder and CTO of our team, we were like, we don't really, you know, like that. We built some cool stuff for a customer and then we, you know, jump on to another customer and other projects like it's a waste of good technology, you know, just leaving that behind. So we wanted to, you know, build a company around some scalable technology. Um, and now I'm getting, I'm getting more into the air team, you know, Era.

Rod Murray (00:04:40) - Yeah, that's fine. In fact, I'm interested in what was the initial problem that you were trying to solve.

Jonas Gyalokay (00:04:47) - Yeah. Because, um, because CTO co-founder, his initial problem was actually that he gamed late at night at home and he had a powerful stationary computer in his bedroom where his girlfriend obviously had to go to sleep so he couldn't play games late at night. Um, so he was like, How do I play games on the powerful stationary computer? Um, you know, that very well. Back then had to be a stationary, powerful computer in order to play all the cool games. So he was like, What if I just mirror the stationary computer screen onto my little netbook and then I can bring that into my so the living room and play games late at night? So he wrote a little software program for that call and he called it the game streaming service. Um, and that was the use case. That was the initial problem that he was solving for himself. Then he showed me that prototype. This was back in early 2013 and, and next to trying to build up the consultancy company.

Jonas Gyalokay (00:05:50) - Um, I was also an IT supporter at the yeah, some Danish, some bigger Danish companies. And I was I was the guy was the on call. Something is not working. Get your ass up here. You know, the cable's not working. We're missing an adapter and that kind of stuff. And I always felt like I'm only doing this, you know, part time student job because I'm not making any money whatsoever in my company. And that's actually my main track. So and was I was looking stupid. I was reactive all the time. There was no scalable way for me to go out, go in and check all the meeting rooms before people had meetings. There was no way it was all analog, so there was no way for me to other than being reactive, Oh, now come, come fix it. And in some way it's my fault, right? So I hated that. So we then fuse those two things. It's like if we can share, you know, a screen from one computer to the other computer, we should be able to do the same to another kind of computer that we could just plug in to it, to a TV or to a projector and then get rid of the cables.

Jonas Gyalokay (00:07:02) - And by getting rid of the cables, it's a better user experience. We thought you can do this wirelessly, like cable seemed old school back then, still also today. So it's like there must be a more modern way of doing it. But also if we could digitalise that experience and get a computer behind the screen, then we hook up to the network. We could actually provide, you know, it specially with a cloud management platform so they could be more proactive in ensuring that they're set up in meeting rooms. Classes is actually up and running or take action before people have, you know, important meetings or meetings at all to fix the problem at least as much as possible was.

Rod Murray (00:07:47) - That around the time I seem to recall the there were some platforms out there that were IT departments that would monitor the usage of computers on in my case, on campus. Altiris, I think, was one of them, right?

Jonas Gyalokay (00:08:02) - Yeah. Yeah.

Rod Murray (00:08:02) - Was that around at that time.

Jonas Gyalokay (00:08:04) - Guess. Yeah think that.

Rod Murray (00:08:05) - Think you're taking a step further to look at the screens.

Jonas Gyalokay (00:08:12) - Right because yeah. To me to, to you know for us it was about the screens we thought that one thing is the cables right. That you, you know it it seemed you know old school that you had to use a physical cable in order just to show what I have on my laptop or on my phone and and send that to the big screen. Like, why, why, why use a cable for that? Must be another way to send that data, you know, over, you know, we have the network, we have Wi-Fi, we have Bluetooth. There's there should be a way to send that those packages wirelessly. Um, and. And the problem was interesting because we felt it was it was much bigger than just providing that connection. It was actually unlocking the ability for people to much more easily. Broadcast something or show their idea or contribute to the meeting or contribute to the class or, you know, share their opinion, their ideas, you know, whatever.

Jonas Gyalokay (00:09:09) - You know, I have this on my little laptop or on my phone. I want to show that and express myself almost. Um, so we think we in the in the beginning we used something from Twitter where it's like the founder of Twitter said something along the lines of if you provide people with a, you know, an easy way to share information, more good things will happen. Sure. Um, whether that's maybe another case and you know, there's pros and cons of all, you know, good technology that that's just how it is. But we took inspiration from that. Like if we can provide an easier access to the big screen, there should be some more, you know, positive, you know, effects on collaboration and communication. Um, so that was the main, you know, problem that we wanted to solve, reduce the barrier of interacting with these bigger screens.

Rod Murray (00:10:04) - So, so when, when did it become a business and what, who was your first client, for example?

Jonas Gyalokay (00:10:13) - That's a good question because when it became a business was in 20 end of 2013, we, we started a crowdfunding campaign. Um, and it, it was 60 days. So it ended in the beginning of 2014. And in that campaign we raised $1.3 million in pre-orders. Um, so that's also why I'm a little hesitant on who was the first customer. See, as you probably know that, but we, we got, we got like 15,000, uh, products, physical products pre-ordered within those 60 days. So the.

Rod Murray (00:10:49) - The product is to back up a little bit. So the product is a network box that attaches to the network, attaches a screen to the network just for my audience. Right?

Jonas Gyalokay (00:10:59) - Absolutely. So so it's a small Linux based computer. We're right now on we have our second generation, uh, airtime compute unit and then our air team hub that's relevant for doing conferencing calls like, like we, like we have here. If wanted to have that on the big screen, it's a more a, the more powerful airtime hop that is enabling that.

Jonas Gyalokay (00:11:20) - Back then we launched with our air team one it was a more it was more of a dongle form factor. Um, but still a Linux based computer. You plug that in to with HDMI to the screen and then you hook it up to the network Wi-Fi network and then we can, you know, we communicate with that specific device over the network. So from the user laptop, you know, from an app, they click share screen and then over the Wi-Fi, we send those packages and then the device that is plugged into the screen is, is decoding that those packages and then showing that signal as fast as possible.

Rod Murray (00:11:58) - So so you're um, I take it from your website that your first clients are mostly in business. And then did you, you know, reach out to education community? How, how did that evolve?

Jonas Gyalokay (00:12:12) - It was actually the opposite way around. Yeah. So we saw that we, we, we found a really good fit with education, especially K-12, but also to some degree higher ed in the early days.

Jonas Gyalokay (00:12:26) - Now we cater for both, but in the early days. Um. That just using that cable was actually very limiting to how you could conduct your class and how you could arrange the classroom. And what I mean by that is when you have the cable that should be plugged into the teacher's computer and plugged into the projector or the TV in the room, the the teacher would have to sit, you know, in front of the class. Right. You would have the screen or the projector behind that person, and then you would have all the students in front of the teacher so they could see the screen. And if I mean, there was no really no way for for students to go and pretend other than to walk up if they had a computer and then walk up and plug in the cable in order to show something. Right. Or tell the teacher, send something to the teacher that the teacher could then show the class, right? So just by us removing that cable, it actually helped this not only us, it's we're part of the contribution, but it opened up for rearranging the classroom and teaching in a different way from the power zone.

Jonas Gyalokay (00:13:35) - Uh, it got coined like that later where the teacher could be out in the classroom, more freed up with a with a laptop, with a with a laptop or with a tablet, and then conduct the class and move around in between the students. Um, and the students could also interact sometimes. So teachers in control and you know doing the is owner of of the screen basically and of the class but students could still participate and share their ideas or projects or whatever they you know it may maybe um and you could also actually throw in more screens and or projectors into the classroom so you could expand the context so multiple people could present at the same time and you could get a better overview of, of the context. Um, so, so we, we were enabling think also bigger change and a bigger cell to happen which is also, you know, helpful that commercially we go through resellers and you know resellers and distributors and and because they could come and say you know what, you can actually do this wirelessly and then you just maybe look at the furniture.

Jonas Gyalokay (00:14:46) - You should look at other kind of technology to modernize the classroom. Um, that was that was some kind of match for, for that.

Rod Murray (00:14:57) - Yeah. Yeah. So now, of course you're in Copenhagen and I assume your first audience was in Europe. Have you how did it evolve spreading across the oceans, the United States.

Jonas Gyalokay (00:15:09) - Right. And this is actually also where we got lucky in many, many ways. That's how I feel. Think we also did some some good things. But back to the crowdfunding campaign. We we launched that worldwide. So I think we had 117 countries that we had to ship to. Um, and we got some good press in the US. We, we want the best of CES in Las Vegas Award, best startup, uh, in beginning of 20 2014. So we got, yeah, we got some good recognition in the US market and two thirds of the, of what we raised of the pre-orders was from the US. So from day one pretty much we knew that that's our biggest market and we need to not only ship to all these customers, we need to establish a go to market channel in order to do so.

Jonas Gyalokay (00:16:00) - And we see there's validation, you can say, from that market. So we have we have focused on on us as our main market since then.

Rod Murray (00:16:08) - So and that was mostly the education market at that time. K12 that was mostly the.

Jonas Gyalokay (00:16:14) - Yeah, that was mostly the education market. Yeah, absolutely. Um, so it's also mean the. There are there are differences, but there are also a lot of similarities. And on the similarity side between education and business is some an individual want to show something on a bigger surface. And they wanted that to be very easy and they want to be able to do that independent of the device. And they want to make sure that, you know, it just works, right. And in order for that, you know, it just works experience. There has to be some kind of support management tool that is our platform that makes it scalable to not only roll all these devices out, but also configure them, update the firmware. It's an Internet connected device so we can improve the experience with over-the-air updates like yeah, like you do with a lot of hardware today.

Jonas Gyalokay (00:17:06) - But that was kind of new that you could actually improve on that experience over a over our software updates at that point and point in time and a meeting room and a classroom is not that different. On the core use case. There's difference in size and the teacher has to have some power over the students in some way. Um, and you don't have as many participants typically in meeting rooms. Some professional, you know, could be network configuration, it could be, you know, details like that. Of course they do vary. Um, but some of the core use cases actually the same. I want to show something on a bigger surface or want to push out information on, on common area screens, reception areas or hallways, common areas in the school where want to show some kind of information, you know, study groups, lecture plan, uh, lunch menu dashboards in a in a business. Yeah.

Rod Murray (00:18:06) - Yeah. I can think of a lot of different use cases. I'm just curious, getting a little bit deeper into the functionality and features.

Rod Murray (00:18:14) - Um, yeah, You mentioned the lunch menu. I know at my university they had screens all over campus. Um, and, and it was controlled by, you know, central authority and they would have different announcements up there. So is that one use case that, you use?

Jonas Gyalokay (00:18:32) - Absolutely.

Rod Murray (00:18:33) - Absolutely. Another one is, um, lecture capture for, you know, say lecture halls where you have your software installed or even, you know, even a small classroom. Is that something that that you support where you maybe automate the recording of, of faculty in their and their screens according to a schedule? Is that something that you cover?

Jonas Gyalokay (00:19:00) - Um, not in that specific way. Um, what we do cover is with our um, conferencing solution. So that's adding the ability to either have a zoom or a teams call started on the big screen in a very quick way where you use your own laptop as, as a remote control almost to tell the screen to join either a teams or a zoom call.

Jonas Gyalokay (00:19:26) - So it's very easy and it works across, you know, those two you know services with with more to come. Um, and that's that's to solve the problem of I'm invited for a call. I have more than one person physically in the room so it's a bad experience if we need to huddle around my own computer, how do I get that super easily up on the big screen so everybody, everybody can can see? Um, so that's, that's a solution. We came, we came out with last year and through, for example, teams like we're doing uh, not with Zoom and teams, but like with what we do with Zoom right now, we record the session and if we had that shown on, on a big screen in a meeting room or a classroom setting, that would be part of the recording. So in some way, it's it's not our feature. We support the infrastructure with, you know, if you want to play it on the screen, basically, um, we can help facilitate that.

Jonas Gyalokay (00:20:25) - But you would record it through Zoom or teams or some other tool that you would use for that.

Rod Murray (00:20:30) - Got it. Got it. So how about focusing on teachers in a classroom? Yeah. Do you support different activities that they might do like polling? If you have students sitting around the classroom with their own, you know, connected to they is there polling features or anything like that?

Jonas Gyalokay (00:20:51) - Not not at this point. And the reason why is, is our philosophy is that we want to we want to focus on the infrastructure layer or the use case of the student or teacher, have something on their computer and they want to show that on the big screen. How, how well can we take care of that? Um, and typically and also with, in this case with polling, you have a lot of tools out there that supports tooling. Um, and. All belief is you. You're more comfortable using your own computer. So in many, many cases, it's it's faster to use your own computer to create some of that and then just broadcast it on the on the screen in a smart way.

Jonas Gyalokay (00:21:35) - So we rather want to partner with other, you know, software or or hardware providers that can, you know, enable that functionality.

Rod Murray (00:21:43) - Got it. Um, going back to a second, another use case at some of our lounges, student lounges, where we might have large screens that, you know, routinely they're going to show whatever the events are for the day or something, but there might be an option. I'm trying to remember how that worked, but there was also an option where students in a you know, could huddle around and just take over that screen to. Yes. Rejected, you know, for doing group study. Is that something that they.

Jonas Gyalokay (00:22:17) - Absolutely use case absolutely and that's also that's also how we we saw the screen market or the bigger surface market just to include projectors in that you can say description uh, back in the days because when we started out, you had you had the cable, you know, dominating, uh, the I want to present my screen, my, my laptop to the big screen.

Jonas Gyalokay (00:22:43) - Um, and you had some early solutions, especially for the home Apple TV. Apple TV was was there Apple only that was used in education still is in in the yeah. In many cases. Um you had Chromecast that they came out just when we, when we launched you could do some of that but again focused on on the home. Um, so, and then so but over time the wireless presentation category was built up and then you have digital signage which is showing something on the screen, you know, common areas, as you said, uh, weekly activities or news or, you know, sports events at the school, whatever it is, as another category. And by the way, that was, that was baked into, uh, airports and retail stores and like, I want to advertise on big screen. So that was the digital signage category. And then you had conferencing. So like video conferencing that was, you know, Skype back then out of Denmark, right? And, and, you know, with more service to come Scribe ended up being teams right And then Zoom came and Google meet and and so forth that was hang out back then um or maybe something else but so and that was a category completely separate by itself.

Rod Murray (00:24:00) - Sure.

Jonas Gyalokay (00:24:01) - And and we we to, to us that, that didn't make sense. It was almost like before the smartphone came where you had to get one device to call someone, one device to browse the net and one device to, you know, as a GPS, it was like it's the same kind of device. Like why doesn't it, you know, facilitate use cases across? And the context switching was so much bigger, the friction was so much bigger, switching between, you know, the three categories, because practically it would you would have one type of computer plugged into the big screen to the screen sharing, and that was plugged into HDMI one. Then you had another computer plugged into HDMI two in order to do some signage stuff. Then you would have another kind of computer plugged into three in order to do some calls, Right? And you had to switch the source on the TV every time you needed to do something else. And that's not a good user experience in all of you. Um, so it was, it was like there must be a consolidation of the compute device that is actually powering the screen or the projector.

Jonas Gyalokay (00:25:10) - And we want to be that like we want to be that this is the only HDMI input signal that you should listen to as a screen. And then you can screen here, you can show signage, content, you can show signage content as the default, but then you can take over the screen just as you as you described there and do a quick huddle. Study groups, you know, But then when you leave the presentation mode, you can say it goes back to the signage content and cycles through that. So so you don't waste that real estate that that a screen is to, to communicate, to collaborate and the same with conferencing. So you could also switch and say, now we have a hybrid meeting where some people, you know, gathered in the room we wanted on the big screen. Okay, it's the same HDMI source that I have to stay on in order to initiate a call. So that kind of removing the friction and the barriers between the use cases we saw as as Yeah, super meaningful, right?

Rod Murray (00:26:09) - So that's your sweet spot, sort of the, the traffic cop, you know, for the screen.

Rod Murray (00:26:14) - So you depend on other companies to provide the more granular. Locations that show up in the screen.

Jonas Gyalokay (00:26:24) - Right. So, yeah, exactly, exactly.

Rod Murray (00:26:26) - Yeah.

Jonas Gyalokay (00:26:26) - So for example, the.

Rod Murray (00:26:27) - The bad old days with all the connections, I remember trying to implement Apple TV across classrooms and that was kind of a nightmare.

Jonas Gyalokay (00:26:40) - Yes. Yes. So, yeah. And what's not built for that mean it's amazing for the for the for the home and like the entertainment platform that they have also built up and like we don't find Apple on on the on their top priorities and the future of television future of entertainment, the future of, you know, the connected home where you can, you know, control all the appliances that you have maybe through a big screen. We don't fight them on on that. So but but this we can actually do something because that's not one of their top priorities, at least right now. Knocking one on what, uh, but um, you know, so, so but we can actually, you know, contribute with something here to make it fit the professional context where you need to roll out a lot of these devices and a lot of classrooms or in a lot of meeting rooms and you need an easy way of deploying them, managing them and make them fit there.

Jonas Gyalokay (00:27:36) - You can say professional context with, you know, again, with networks or with the certifications or with, you know, whatever, whatever it is.

Rod Murray (00:27:44) - And so shifting a little bit to the business, I can imagine with your Kickstarter, it was probably faculty that were interested in using the technology. So how did that evolve in terms of doing business with schools especially? Yeah, you know, K-12, I would think there's a lot of political hurdles to clear and or in universities may be the same. Can you do you always have to make a deal with with the institution or can you start small could have have faculty implemented air team in their own classroom. How does that usually evolve?

Jonas Gyalokay (00:28:26) - Yeah, it's it's a good question. And our crowdfunding campaign, it was it was a mix of many, many different kinds of people, different kind of functions. Right. And back then, to be clear, we presented our team as wireless for all, like for everyone, for everything. So whatever you have on your laptop, you can get that on the big screen very easily.

Jonas Gyalokay (00:28:49) - It could be a movie, it could be something that would actually fit the the home use case or it could be in a classroom, could be in a in a business where you want to present something, etcetera. As we talked about, we learned that that was too broad. Right back to what Apple and top priorities and the expansion of the future of television, future of entertainment happening in the home. You know, the big the big box. We're fighting that and we won. We didn't want to partake in that fight. We wouldn't be able to compete honestly. Plus, we didn't have time to watch television ourselves, so we cared more for solving the need in the meeting room in the classroom that we also felt intimately. Um, so we presented our team like that, which, which also means we got many, many different kinds of, of people. We got teachers, we got a faculty members, we got it. We got, you know, school boards, member from the school board.

Jonas Gyalokay (00:29:44) - We got a ton of different kinds of people that maybe tested it at home with the intention to bring it into their organization or just use it at home or specifically ordered it to actually, you know, test it out in a in a faculty in a classroom. Um, so it was a mix. How did we get, you know, further from, you can say from that position. Um, we found that especially K12. Um, back then there was this Chromebook wave. So Chromebooks being rolled out a lot of different places and replacing the iPad in many, in many cases cases at least. So we were one of the first ones for with Chromebook support. So, so that adoption, you actually had a good wireless solution to present from Chromebooks, but also from Windows laptops, from Mac laptops that maybe the teachers used to to a large degree. So that's one you can say nuance. Um, another thing is we found out that, you know, the, the school board was looking for some kind of solution where we were actually a good fit.

Jonas Gyalokay (00:30:57) - Why? Because you have a centralized structure where you have the school board kind of overseeing all the schools in that region. That could be ten, it could be 100, It could be, you know, between between that it could be even more. Um, so standardizing on technology was important for them because support wise, it could be a nightmare to actually maintain all of that, right? So that's what happened with the Chromebook. That is like, okay, it fits the budget and we can roll it out in full. So everybody in the district, they use Chromebooks or at least the students maybe, and then teachers, they use Windows, laptops and our cloud infrastructure allowed the school board, um, to oversee all of the, you know, 57 schools or whatever, uh, oversee that, but also delegate, um, you know, roles and specific functionality to each school. It's personal, whatever that, that is, um, you know, to do some of it, some of the, you can say the local stuff at the, at the school from a management perspective and because they could monitor.

Jonas Gyalokay (00:32:09) - How well, you know, the technology actually works. They could also save a lot of resources on having people driving around between the schools like school to technicians in order just to check in on the cable or, you know, adapter or something that could be super practical and oftentimes, you know, was unnecessary to to drive all the way there to, to check up on something. Right. Um, so it, it fit or it matched well with their agenda. Plus again, opening up for how many of the schools actually would like to teach, which is not stationary, sitting down, plugged in the cable screen behind you. Students in front of you know they could move around suddenly and present from their own device. They could get students to say, hey, can you show what you're thinking? Or you can you they can be more engaged and involved in the classroom. So we were part underscore and part of enabling that.

Rod Murray (00:33:07) - Yeah, Very interesting. Seems like that's, uh. That's hard, uh.

Rod Murray (00:33:12) - I know it must be very difficult working with these big school systems, so it's. It's wonderful to be able to get in, you know, at that level and. And spread your product around. Well, I have to be careful with our audience time, so I think we'll need to bring it to a close. So I'm wondering what do you see as a future? Is this a very mature technology right now? What do you see Is is the next step or the next level? Can you speculate a little bit about the future?

Jonas Gyalokay (00:33:46) - I can speculate a little bit. Yeah. I mean, we we're dedicated to reducing the barrier of interacting with bigger surfaces. Like fundamentally, that's that's what we want to do. So people can express themselves, they can show something, they can collaborate by, again, making it a social thing where multiple people can can see what's going on, what you think and what you want to teach. Um, and those use cases right now are screen sharing, digital signage and video conferencing provided by the on the same, you can say platform for shared screens.

Jonas Gyalokay (00:34:18) - That's very much our you can say mission and how we want to go to market is that Airstream is the platform for shared screens. So you don't have to do that context switching and have different solutions that you would need to pay more for and you will need to maintain in order to support these three use cases. So that's what we care for. Now, Speculating more about the future. Um. How could that be? Smarten up even even more. Um, and think some of the latest developments in technology could allow us to make that interaction even more frictionless and maybe make the screen even smarter, basically. Right? You know, and we see that in the room. So that's no secret, you know, that you could you can talk to the to the TV and get it to show the, you know, relevant movies or whatever you want to do. Um, and we believe, for example, a use case like that, um, that could, you know, maybe even make more sense in the business or school setting where you talk anyway.

Jonas Gyalokay (00:35:23) - You know, in my mind it's a little, in my view, it's a little awkward to speak to your screen at home just to find a movie. But in a school, in a meeting room, you talk to each other anyway. So it seems more natural to say, Hey, can you pull up, you know, grease a map of grease and zoom in on something or could, you know, pull up the sales from from last month or can you pull up the project plan or, you know, could you do things like that? Um, this is not something that will be released tomorrow, but it's to paint a picture of where we see this going and how we could smarten up that frictionless interaction with the bigger screens.

Rod Murray (00:36:02) - Great. Well, appreciate that. Yeah, that seems to be the way things are going. Why, Jonas, I want to thank you so much for talking to me, my audience today. It sounds like you have a very important position in this technology with with video.

Rod Murray (00:36:21) - I wish you the best of luck in the future.

Jonas Gyalokay (00:36:24) - Yeah, thanks a lot. Thanks for having me on. A pleasure.